These goals are realised through a range of programmes about simple science, natural history, music and movement, storytelling, make up and make do, puzzle programmes and animation. Little Kids offers a mix of mostly UK-produced entertainment and educational output designed to encourage learning through play. Internationally, CBeebies is owned by BBC Worldwide, who operate the brand. She took over from the first controller Michael Carrington in 2010. The direction of the domestic CBeebies channel itself rests with Kay Benbow, the current Controller of the channel and responsible for commissioning all CBeebies content across BBC television, online, interactive TV, and radio. The division is also responsible for CBBC and overall strategic responsibility for all of the BBC's domestic services for children rests with the Director of Children's, Joe Godwin (since late 2009).

In the UK, CBeebies is operated by the BBC Children's division and part of BBC North. In March 2011, the on demand version of the network was launched in the US and is available on Xfinity. The channel is available in the Republic of Ireland, Singapore, Hong Kong, Poland, Indonesia, Mexico, Africa, Australia and the United States (in Spanish only). The first international launch for the CBeebies channel was in India in May 2007, although the channel was withdrawn at the end of November 2012 due to 'commercial considerations'. The international CBeebies channel is advert-free and wholly owned by BBC Worldwide. Since 27 March 2013, CBeebies has been carried by the British Forces Broadcasting Service (BFBS), sharing a channel with BFBS Extra.

Later on they launched a weekly publication 'CBeebies Weekly'. The station was joined later on by an audio counterpart, CBeebies Radio, which broadcast for three hours each day on the radio station BBC Radio 7, however since the station was rebranded as BBC Radio 4 Extra this obligation has ceased.

The domestic CBeebies channel broadcasts from 6am to 7pm each day - a result of the channel sharing bandwidth with the channel BBC Four on the Freeview platform. The CBeebies channel was launched with CBBC, on 11 February 2002. 4.18 The Best of Children's Favourites from CBeebies.

3.9 The Best BBC Children's TV Characters - Ever!.

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